![Opinion | Why the US$6 million Bugatti Divo is too cheap – and what we can learn from it for luxury pricing | South China Morning Post Opinion | Why the US$6 million Bugatti Divo is too cheap – and what we can learn from it for luxury pricing | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2020/06/02/3996c942-a09c-11ea-8055-0ae12e466049_image_hires_124504.jpg)
Opinion | Why the US$6 million Bugatti Divo is too cheap – and what we can learn from it for luxury pricing | South China Morning Post
![2021 Bugatti Divo: Review, Trims, Specs, Price, New Interior Features, Exterior Design, and Specifications | CarBuzz 2021 Bugatti Divo: Review, Trims, Specs, Price, New Interior Features, Exterior Design, and Specifications | CarBuzz](http://cdn.carbuzz.com/gallery-images/840x560/916000/400/916404.jpg)
2021 Bugatti Divo: Review, Trims, Specs, Price, New Interior Features, Exterior Design, and Specifications | CarBuzz
![2021 Bugatti Divo: Review, Trims, Specs, Price, New Interior Features, Exterior Design, and Specifications | CarBuzz 2021 Bugatti Divo: Review, Trims, Specs, Price, New Interior Features, Exterior Design, and Specifications | CarBuzz](https://cdn.carbuzz.com/gallery-images/2021-bugatti-divo-interior-top-view-carbuzz-454787-1600.jpg)